Question 1

Do you guarantee I'll get endorsed?

Accepted Answer

No - and anyone who does isn't being straight with you. That decision sits entirely with the endorsing body. What we do is assess your business honestly, show you exactly what needs strengthening, and help you present the strongest case you can. That part is in your control.

Question 2

Can I use this if I'm raising investment rather than applying for endorsement?

Accepted Answer

Yes. The same twelve stages build the evidence base either path needs - idea validation, market evidence, business plan, financials and pitch. You choose your focus when you start and can change it at any point without losing the work you've already done.

Question 3

Do you introduce me to investors?

Accepted Answer

No. We prepare you to raise - we don't broker introductions, promote investments or advise on them. Your Funding Readiness Report is yours to share with whoever you choose.

Question 4

Is this immigration or financial advice?

Accepted Answer

Neither. We're a business, endorsement and funding-readiness advisory - we work on your business case, your preparation and your confidence. For immigration or legal questions you'll need a qualified immigration adviser or solicitor; for investment matters, an authorised professional.

Question 5

Do you come up with my business idea?

Accepted Answer

No - the idea has to be yours. That's a requirement of the route, and it keeps your application authentic. Our job is to stress-test it, challenge it, help you evidence it, and make sure it's presented properly.

Question 6

I've been refused before. Can you help?

Accepted Answer

Often, yes. What we usually see is a business case that simply wasn't ready or wasn't presented clearly. We can't speak to your specific case, but if you want a structured second run with honest feedback at every stage, that's exactly what this is built for.

Question 7

How long does it take?

Accepted Answer

It depends on where you're starting and how fast you complete each stage - you set the pace. The portal always shows what's next, so you're never stuck wondering what to do.

Question 8

How does the endorsement application work?

Accepted Answer

Two ways. You can apply directly yourself - the portal guides you and hands you over to the endorsing body's own forms. Or an adviser can complete the endorsement application for you - included on Professional (one) and Premium (two), and available as a paid extra on any plan.

Question 9

Can I upgrade later?

Accepted Answer

Yes. Start where you are and move up whenever you need more support - you'll only pay the difference.

Question 10

How does the 7-day free trial work?

Accepted Answer

You pick a plan and start - no card required. For 7 days you can set up your profile and work through to Idea Validation, including your AI idea assessment and both readiness scores. Written adviser feedback stays locked until your plan starts - that's the part a real person does, and it's where most of the value sits. On day 8, add your card if you want to carry on - a one-off fee, never monthly. If you don't, nothing happens: there's no card on file and nothing to cancel. We'll email you before your trial ends.

Question 11

Who are the advisers?

Accepted Answer

Experienced business advisers, with sector specialists brought in for the stages where their expertise counts - fintech, health-tech, financials, go-to-market and more.

Extras, only when you need them

Adviser completes your application

Extra resubmission

Extra mentoring session

Co-founder identity check

See it for yourself - book a live demo