From idea to
endorsement & funding ready.
A guided platform that helps founders build a business case strong enough to be endorsed - and strong enough to be funded. AI assessments, real advisers and 1:1 mentoring, stage by stage.
Live readiness score
Neither is a formality.
An endorsing body and an investor are asking versions of the same question: is your business case genuinely innovative, viable and scalable - and are you credible as its founder? Most founders don't know what that means in practice, so they guess.
No clear view of what assessors and investors actually weigh - or how to evidence it.
Preparation scattered across docs, decks and spreadsheets.
Legal help fixes the paperwork. A deck template doesn't fix the business underneath it.
No honest read on whether you're actually ready - for either room.
How close is your venture to the line?
Six questions on the things assessors actually weigh - innovation, viability, scalability and you. No sign-up, no email. Just an honest read on where you stand today.
There's ground to cover
Right now there's a real gap between where you are and the line - and that's completely normal. It just means starting at the foundations: sharpening the idea and gathering evidence before anything else.
Indicative only. This is a quick self-assessment of your business-case readiness - it is not an assessment by the endorsing body, and it does not predict any endorsement or visa outcome.
Three steps. One clear path.
No guesswork, no scattered advice - just the next right thing to do.
Choose your plan
Pick the level of support you need - self-guided, mentored, or fully supported. One-off pricing, no surprises.
Work through the stages
Build your profile, idea, MVP, market evidence, plan and financials - each one guided, all in one place.
Get assessed and approved
AI scores your work instantly; a real adviser reviews it, gives honest feedback, and approves you to the next stage.
Your whole journey in one place
Every stage, every document, every piece of feedback - and a live score telling you exactly how ready you are.
10:30
Strong concept with a real wedge - but it isn't endorsement-ready yet. Two things are doing the damage, and both are fixable this week.
The problem is evidenced, not assumed. 218 survey responses is well above what most founders bring to this stage.
Your wedge is genuinely differentiated. Running on the shop's existing CCTV - no new hardware - is the thing none of your five comparators do.
Founder–market fit is obvious. Seven years in grocery operations is credibility you should be stating far more loudly.
Your market sizing is top-down. “£2.4bn market × 3%” is arithmetic, not evidence. Rebuild it bottom-up: UK independent grocers × realistic store count × your price. Expect a smaller number - a small number you can defend beats a large one you can't.
Your moat is invisible. You have 18 months of labelled shelf data and you don't mention it once. That's your defensibility - say it explicitly, in a sentence.
Rebuild market sizing bottom-up - use the Stage 5 template.
Add a 150-word defensibility paragraph to your Business Plan.
Re-submit - I'll look again within two working days.
This is what feedback actually looks like
Not a rubber stamp. Your adviser reads what you've actually built, tells you what's working, and shows you precisely what to fix - with sector specialists brought in where it counts.
Everything you need to be ready
Built around one question: is this business case strong enough - to be endorsed, and to be funded?
AI assessments
Know if your idea is strong enough - before you apply. A score, your strengths, and exactly what to sharpen.
Two readiness scores
Endorsement and funding readiness tracked separately - an honest measure of where you stand in each.
Real adviser feedback
Experienced advisers review every stage and tell you the truth - then approve you to move on.
1:1 mentoring
Book time with your adviser whenever you're stuck. Professional includes 2 sessions, Premium 4 - buy more any time.
Plans & financials built in
Fill in your details in the portal; your business plan and 3-year financials come out ready to download.
Interview & pitch prep
Dedicated modules plus practice with a mentor - so neither the endorsement interview nor the investor room holds surprises.
Never stuck. Never alone.
A conversational AI guide walks every stage with you - explain it, talk it through, get a first read, practice your interview. Then a real adviser makes the call.
Your AI guide
Explains each stage - what's needed and what good looks like.
Answers your questions - talk it through, as many times as you need.
Gives you a first read - “here's what I'd sharpen before your adviser sees it.”
Unlimited interview practice - rehearse until you're calm and ready.
Approves your stage - that's never the AI's job.
Your real adviser
Reads what you've actually built - not a template, your real work.
Gives written feedback - honest, specific, citing your own evidence.
Approves the stage - or requests changes. The verdict is always human.
Sector specialists brought in where their expertise counts.
Real accountability - a named person who's seen this before.
The same rhythm, every stage
Prepare with your AI guide. Get judged by a real adviser. Move forward only when your case is genuinely ready.
Build & prepare
Work through the stage with your AI guide - ask anything, get a first read, and sharpen your case before anyone reviews it.
AI guide · always onGet reviewed
Send it for review. A real adviser reads your actual work, gives honest written feedback, and approves - or requests changes.
Your adviser · the verdictUnlock the next stage
Approval moves you on. Progress is earned, stage by stage - never a rubber stamp, never a shortcut.
Earned, not givenTwelve stages. No guessing.
The whole path, start to finish. Every stage unlocks when your adviser approves the last - so you're never building on a weak foundation.
You submit, they review. Complete a stage, send it for review, and get written feedback back.
Approval unlocks the next. Progress is earned - never a rubber stamp.
Apply when you're ready. Submit to the endorsing body yourself, or have an adviser complete it for you.
Applying for endorsement?
Build a case that stands up.
An endorsing body is asking whether your venture is genuinely innovative, viable and scalable - and whether you're credible as the person to build it. Most founders guess at what that means in practice. The twelve stages make it explicit, and an adviser tells you honestly when you're there.
- Innovation, evidenced not asserted. What makes your idea genuinely new - set against real comparators, in writing.
- Viability a stranger can follow. A business plan and three-year financials built in-portal, with every assumption stated.
- Scalability beyond you. Proof this grows past one founder doing everything - the point most cases fall down.
- Founder credibility, stated properly. Your track record framed as the reason you can build this. Most founders undersell it badly.
- Interview preparation that works. A dedicated module plus unlimited practice with your AI guide, then a session with a mentor.
Raising investment?
The same work gets you funding-ready.
An investor asks a version of the question an assessor asks: is this business real, is it defensible, and can this founder build it? Work the same twelve stages, and you finish with a case an investor can actually assess - not a deck you assembled the week before.
- Market sizing built bottom-up. Not “£2.4bn × 3%”. A number you can defend line by line when someone pushes back.
- A financial model that holds. Three-year projections with assumptions stated, plus a clear use of funds.
- Traction and defensibility, evidenced. Your moat written down explicitly - most founders never say it out loud.
- A pitch pressure-tested by an adviser. Rehearsed with your AI guide as often as you like, then challenged by a real person.
- A Funding Readiness Report you control. Export it, or share a revocable read-only link with a named investor. You decide who sees it.
What founders say
Real experiences from founders who came to us unsure and left prepared.
“I knew I had a strong idea - I just had no clue how to prove it. The AI assessment scored it and told me exactly what to strengthen. Instead of guessing, I had a plan.”
“The readiness score kept me honest. Having a real adviser pull apart my financials and go-to-market - that's what actually made the case stronger.”
“I'd been refused before. This time I understood my own business better, and I could present it with confidence. That difference is everything.”
One plan, paid once. No subscription.
Every plan is a one-off - start a 7-day free trial on any of them with no card required. Add your details on day 8 only if you want to carry on.
Essential
Everything you need to get endorsement-ready on your own.
- KYC & profile
- AI idea assessment & PDF report
- MVP review - add your link, get adviser feedback
- Market validation (AI review + templates)
- Business & financial plan, built in-portal
- Interview preparation module
- Written adviser feedback & approval, every stage
- Guided redirect to apply to the endorsing body
- Live idea workshop with an adviser
- Mentoring sessions
- Company registration & IP
Professional
Hands-on mentoring and a completed application, at every stage.
- Everything in Essential, plus:
- Live idea workshop with an adviser
- Working prototype build support
- 2 mentoring sessions with your case
- One resubmission included
- Full MVP build
- Company registration & IP
Premium
The whole journey unlocked, with priority support throughout.
- Everything in Professional, plus:
- Full MVP build
- 4 mentoring sessions with your case
- Company registration & IP stages
- Two resubmissions included
- Priority adviser support
Optional extras - adviser-completed applications, extra mentoring, co-founder checks - are pay-as-you-go.
See add-ons & pricingTry it before you pay a penny
Nothing to enter, nothing to cancel. Choosing a plan just tells us which journey to open up.
Set up your profile and work through to Idea Validation - including your AI idea assessment and both readiness scores. Written adviser feedback stays locked.
Add your card to unlock the full journey. A one-off fee, never monthly. Walk away on day 7 and there's nothing to cancel.
Questions founders ask
We'd rather tell you the truth up front than sell you something that doesn't fit.
See it for yourself - book a live demo
A 30-minute walkthrough with our team. We'll show you the journey, look at where you are - endorsement, funding or both - and tell you honestly whether we can help.
No card required · 7 days free · Add your card on day 8 only if you continue